DIGITAL MARKETING

SEO + SEM + SOCIAL MEDIA

It’s all too common for digital marketing activities to be completed in silos but of course it’s less effective.

Everyone agrees that digital media work best when integrated with traditional media and response channels. At Infinity Creative Agency we integrate and work with your team to perfect your Search Engine Optimisation, Search Marketing and Social Media.

Search Engine Optimisation – SEO

SEO provides the ability to a user to type a few keywords in the main search engines and find your company. The better the SEO the more chances to be found and indirectly the more sales you will make.

What we do:

  • Keyword research Keywords are what your potential customers use to express their demands, which makes keyword research a crucial step for any search marketing campaign. Account structure and ad groups When the keyword list is finalized, we will categorize them into different campaigns and ad groups, to ensure your Baidu advertising campaign is easy to maintain, track and scale.
  • Ads content creation Good ads content works like a spider web – it only catches the right visitors for you, while letting the irrelevant searchers leave without wasting your campaign budget. Desktop and mobile landing page design Letting the potential customers come to your website is the start, not the end.
  • We will review and optimize the landing pages for better user experience and conversion rates, on both desktop and mobile devices. Data monitoring & analysis To help you spend less and do more, data analysis is a key step.
  • We use popular traffic analysis tools such as Google Analytics to monitor and dig into the data, and find the room for improvement for your advertising campaigns.

Search engines drive the modern consumer to the products and services they need. Without an online presence, your business might as well be invisible. SEO is your window to more leads, conversions and sales. Launch your brand to new heights!

  • Rank higher on Google searches
  • Direct relevant traffic to your website
  • Engage your target audience
  • Create leads and turn them into sales
  • Grow your business

SEO provides the ability to a user to type a few keywords in the main search engines and find your company. The better the SEO the more chances to be found and indirectly the more sales you will make.

Search Engine Marketing – SEM

“Search Engine Marketing” is the acronym to refer solely to paid search. Search marketing requires ongoing management and is extremely tactical in order to maximise your investment.

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click) *
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click) *
  • CPM (cost-per-thousand impressions) *

Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis. Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. This is only good outside China (see our section about China)

Social Media Marketing

The competition for consumers is fierce in social-media space.

  • Many companies regularly employ “artificial writers” to seed positive content about themselves online and attack competitors with negative news they hope will go viral. In several instances, negative publicity about companies—such as allegations of product contamination—has prompted waves of microblog posts from competitors and disguised users.
  • Businesses trying to manage social-media crises should carefully identify the source of negative posts and base countermeasures on whether they came from competitors or real consumers.
  • Companies must also factor in the impact of artificial writers when mining for social-media consumer insights and comparing the performance of their brands against that of competitors. Otherwise, they risk drawing the wrong conclusions about consumer behaviour and brand preferences.

A popular piece of content or relevant links on these sites is viewed by countless bloggers hungry for stories to blog about.

Insight – Vision – Creativity

Due to the privacy and confidentiality of our strategic work we do not share our client’s name or projects with the rest of the world. If you are interested to know how we can assist you, simply click on the button below to request our Portfolio!