BRAND STRATEGY

INSIGHT + VISION

Strategy starts with insight

We interrogate your market, your competitors and your existing research. We question your brand’s current position, your current strategy and if necessary, we initiate further research to build a detailed situational analysis.

Strategy guides creativity

Developing or revising a brand position is a delicate blend of strategy and creativity. An overemphasis on a rigid strategy can kill creativity, while unfettered creativity can blow the strategy apart. The perfect blend utilises design thinking to shape outcomes that are highly creative and bang on strategy. Our aim is to create a brand that is perfectly placed to maximise the market opportunity and positioned for success.

Brand position defines all aspects of marketing

We don’t just reposition your brand with a new logo and brand manual. We help you shape its future direction across the marketing mix. We then redefine your strategic communications platform. We take the core brand values and your target market’s brand perceptions and create a messaging hierarchy that translates into a marketing communications plan which will successfully build your brand collaboratively with your target markets.

Vision and design thinking

The interconnectivity of the digital age means brand managers have the opportunity to build brands in collaboration with their customers and consumers. Infinity Creative Agency doesn’t just position or reposition your brand for today; we help you build the strategic and creative framework that creates tomorrow’s brand leaders.

Vision – Creativity – Innovation