ENGAGING YOUR AUDIENCE
Building brands and driving sales is to take a strategic approach to what’s traditionally considered tactical – often managing the entire process from ideation to final analysis.
The bulk of what we do revolves around getting people to purchase our clients products over someone else’s. We use insights, market knowledge and life experience to turn simple ideas into remarkable results.
Brand Activation is the art of driving consumer action through brand interaction and experiences. The aim is to get consumers to act and bringing brands to life via experiences and forming long-term emotional connections.
Brand Activation campaigns take many forms and may involve some, or all of the following:
- Consumer promotions
- Event Marketing
- Shopper Marketing
- Sampling campaigns
- E-Commerce or website
- Email Marketing campaigns
- Social Media campaigns
- Campaign Microsites
- Search Engine Optimisation(SEO)
- Search Engine Marketing (SEM)
Best practice Brand Activation is strategically-led and delivers measurable results, with a focus on ROI (Return On Investment).
While Brand Activation campaigns can achieve outstanding results, conducting a Brand Activation campaign that is not aligned with brand strategy and doesn’t stem from a brand insight should always be avoided.
To activate a campaign successfully, you need a mix of the following elements: insight, budget, concept, consumer interest, promotional support, sufficient time in market, eye catching creative and, an important point to consider from the outset, a brand that will respond well to Brand Activation.
The right mix is critical to campaign success. If the creative is not captivating, the prize not aspirational, the campaign not promoted or the promotion not given enough time in market, etc, the Brand Activation campaign may not meet the objectives set at the outset. There really is a science behind getting the formula correct.
Brand Activation should be considered as part of the overall marketing approach, or marketing mix, and not a standalone discipline. Infinity Creative Agency is a Brand Activation expert dedicated to creating campaigns that deliver on brand objectives.
Brand Activation campaigns can generate trial, awareness, brand switching and brand loyalty. It’s all about employing the right tactics.
Insight – Vision – Creativity
Due to the privacy and confidentiality of our strategic work we do not share our client’s name or projects with the rest of the world. If you are interested to know how we can assist you, simply click on the button below to request our Portfolio!