Infinity Creative Agency Brand activations are strategically led and focused on delivering measurable results. Infinity Creative Agency approach to your activations is about generating trial, awareness, brand switching and brand loyalty.
While Brand Activation campaigns can achieve outstanding results, conducting a Brand Activation campaign that is not aligned with brand strategy and doesn’t stem from a brand insight should always be avoided.
To activate a campaign successfully, you need a mix of the following elements: insight, budget, concept, consumer interest, promotional support, sufficient time in market, eye catching creative and, an important point to consider from the outset, a brand that will respond well to Brand Activation.
The right mix is critical to campaign success. If the creative is not captivating, the prize not aspirational, the campaign not promoted or the promotion not given enough time in market, etc, the Brand Activation campaign may not meet the objectives set at the outset. There really is a science behind getting the formula correct.
Brand Activation should be considered as part of the overall marketing approach, or marketing mix, and not a standalone discipline. Infinity Creative Agency is a Brand Activation expert dedicated to creating campaigns that deliver on brand objectives.
Brand Activation campaigns can generate trial, awareness, brand switching and brand loyalty. It’s all about employing the right tactics. Brand Activation is the art of driving consumer action through brand interaction and experiences. The aim is to get consumers to act and bringing brands to life via experiences and forming long-term emotional connections.
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